Dec '22 - Mar '23
UX Designer + Developer
The Posty Run team strives to deliver an app that entertains and brings enjoyment to users.
Create a delightful mobile app for the Posty Run team that offers a fun escape from reality.
Interviews, wireframes, prototypes, usability testing, and iteration are essential steps in the design process.
Through interviews and empathy maps, I gained insights about the vintage gamers I design for and their needs. Research confirmed our assumption about the Posty Run team and uncovered additional challenges faced by this user group. Apart from needing a functioning game, they also struggle with controlling characters, balancing fun without feeling overwhelmed, and seeking an easy way to enjoy themselves.
By dedicating time to sketching out different versions of each app screen on paper, I guaranteed that the elements chosen for the digital wireframes would effectively tackle user problems. When it came to the pricing page, I focused on using straightforward pricing cards to showcase the key advantages. Additionally, throughout the initial design phase, I consistently incorporated user research feedback and insights into the designs.
Through usability studies, I made improvements to the initial designs by incorporating icons for better accessibility comprehension. I also refined the design to prioritize relevant information upfront for users when they visit the website. The final high-fidelity prototype showcased enhanced user flows for reviewing program benefits and catered to the accessibility requirements of users.
